Concept Work: Café Paris
Industry: Coffee Shop
Work Completed: Brand Design Concept

Description of the Café Paris project:

Café Paris, a veritable institution in the heart of the city, wanted to benefit from a branding that was both evocative of its rich heritage and resolutely elegant and refreshing. The mission was clear: to create a visual identity that embodies the history and unique atmosphere of this emblematic establishment, while bringing a contemporary touch.

To meet this request, I paid particular attention to the icon that would represent Café Paris. Inspired by the distinctive architecture of the building, I created a delicate icon, representing a small tower, which is a characteristic element of the establishment. This icon has been carefully integrated into the logo, adding a touch of charm and immediate recognition.

Regarding the typographic fonts, I chose styles that reinforce the elegance and authenticity of Café Paris. A rounded and legible font was selected for the main texts, bringing visual softness and a welcoming character. For the more specific text elements, I opted for a distinctive handwritten font, emphasizing the artisanal character and sophistication of the establishment.

Colors also play an essential role in the visual identity of Café Paris. I chose fresh and modern shades, combining subtle blue tones with touches of white and gold. This color palette brings a feeling of lightness and elegance, while creating an attractive visual contrast.

All of the branding created for Café Paris perfectly embodies the essence of this iconic establishment. By highlighting its history and its timeless charm, while giving it a touch of modernity, this unique and neat visual identity will capture the attention of customers. Whether regulars or new visitors, they will immediately be seduced by the welcoming atmosphere and the authentic experience offered by Café Paris.